"But they were always very supportive I thought they always gave good, honest feedback. "That was one expressed reticence on, for the reason mentioned," Jassy said. The NHL has the Metropolitan Division, and commissioner Gary Bettman didn't want to change it for the sake of the new franchise. Seattle considered the Metropolitans - the name of the city's original pro hockey team, which won a Stanley Cup in 1917 - though there was some pushback from the league. ![]() The franchise settled on five finalists, which were sealed into an envelope and put in a time capsule in Seattle's Space Needle - along with Nirvana records, a Twinkie and one share of Amazon - that will be revealed in 2062, on the Needle's 100th anniversary.įor now, here's an exclusive peek into the process of how the Seattle Kraken - and their color scheme of deep ocean and icy blues, plus "red alert" accents - were released. Jassy said the team looked at over 1,200 names and did a "real exploration" on more than 100. And when we had these meetings, we drew the shades with paranoia," said Amazon Web Services CEO Andy Jassy, a part-owner of the team. We were careful with what material we printed. Since Seattle has had ample time, the process has been meticulous, but it also needed to be secretive (think shadow web domains, using a firm from Hawai'i to do domain registrations to throw off the scent and plenty of non-disclosure agreements). The NHL awarded Seattle an expansion franchise in 2018, and ever since, fans have obsessed over the name, color, logo and branding - even though the team won't debut until the 2021-22 season. It's what kept coming up over and over again." "But throughout this whole process, it's been a rallying cry for fans. "That may have been the first time I heard or thought of 'Kraken,'" said Heidi Dettmer, the team's vice president of marketing. Stuck to the door was a Post-it note with a handwritten message: "Release the Kraken." All Rights Reserved.When NHL Seattle first installed signage on its downtown office in 2018, employees arrived at work the next morning to a surprise. The Zamboni word mark and configuration of the Zamboni ice resurfacing machine are registered trademarks of Frank J. All NHL team jerseys customized with NHL players' names and numbers are officially licensed by the NHL and the NHLPA. All NHL logos and marks and NHL team logos and marks depicted herein are the property of the NHL and the respective teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. NHL, the NHL Shield, the word mark and image of the Stanley Cup, Center Ice name and logo, NHL Conference logos and NHL Winter Classic name are registered trademarks and Vintage Hockey word mark and logo, Live Every Shift, Hot Off the Ice, The Game Lives Where You Do, NHL Power Play, NHL Winter Classic logo, NHL Heritage Classic name and logo, NHL Stadium Series name and logo, NHL All-Star Game logo, NHL Face-Off name and logo, NHL GameCenter, NHL GameCenter LIVE, NHL Network name and logo, NHL Mobile name and logo, NHL Radio, NHL Awards name and logo, NHL Draft name and logo, Hockey Fights Cancer, Because It's The Cup, The Biggest Assist Happens Off The Ice, NHL Green name and logo, NHL All-Access Vancouver name and logo, NHL Auctions, NHL Ice Time, Ice Time Any Time, Ice Tracker, NHL Vault, Hockey Is For Everyone, and Questions Will Become Answers are trademarks of the National Hockey League. ![]() NHL.com is the official web site of the National Hockey League.
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